Here's what I learned about marketing Cannabis on TikTok "TikTok Is a Dead end I wouldn't pursue it" Challenge accepted. That’s what my boss told me when I first joined the team. And while I understood the concern — TikTok has tight restrictions around cannabis content — I couldn’t resist the challenge. The cannabis industry in the U.S. has always been about adapting and innovating. So I set out to find what was possible on the platform.